Identifying the actual problem may be hard, you can not find the trouble straight away. But you can try these fixes and see if it solves your problem. Here are the following ways you can fix the Firestick stuck logo of the Fire TV.
Method 1: Restart your fire stick
This may sound like a good old solution but it is still worthy. If your fire tv is facing this problem, all you can do is to restart the fire tv. Though the FireTV stick has no dedicated button to restart it.
All you can do is disconnect the fire TV stick from the TV and wait for a while (about 30 seconds) and plug it back in. Your fire TV will restart and it might solve your problem.
Method 2: Change your HDMI port
These days, every TV has more than 1 HDMI port. So if your fire TV is stuck at the loading screen there might be an issue with the HDMI port you inserted the fire TV in. Try replugging the tv stick in the same port or try another HDMI port. If the problem was with your HDMI port. Changing the HDMI port may solve your problem.
Method 3: Wait For Automatic Fix
If there is some technical glitch or some other unknown problem. Wait for a few minutes, it will go away automatically and you will be able to stream your favorite content again.
Method 4: Try a different TV
If your problem is still not solved, you can try inserting your Firestick to a different TV. There may be some issue with your TV or maybe the Firestick is not compatible with your TV.
If it works on the other TV, then your TV is at fault. But there is most likely some issue with the fire stick itself.
Method 5: Avoid any HDMI extender or ports
Method 6: See if your software is up-to-date
These days, if you are not on the latest software build, it may cause issues with your device function. So if you can go inside the fire stick menu, try updating the software to the latest version; being on the latest build always comes in handy when you are using the application, which requires modern functions.
Method 7: Contact Support
If you are still facing the same problem, then you should replace your fire stick as it is not working correctly, or you can try contacting amazon customer support. Make sure to address the customer executive with all the steps you have taken to get out of the problem. They will give you the support you may need.