Well here’s the answer. You cannot make good business decisions without good information. With these two reports, we now have accurate, well prepared, easy to understand financial information about our little bakery. Here’s what we now know:

How much we sell How much we spend What we spend it on How much profit do we make How much our assets are worth How much do we owe other people How much the business owes us Now, imagine next year when we prepare our next set of financial reports. Then we’ll also know If our profit is increasing If our expenses are increasing If our asset values are increasing What we’re spending more money on What we’re spending less money on If our debt is increasing If the business is improving in terms of higher sales, higher profits and higher net worth

This is the whole reason we prepare financial information – to pinpoint the strengths and weaknesses of our business and see where we can improve. Every year corporations spend millions of dollars on accountants and consultants, seeking advice on how to improve their profits. And can you guess what these accountants and consultants use to base their advice on? Financial statements!
For a well-educated professional, a set of financial statements can tell them an incredible amount of information about a business. Just a profit and loss statement and a balance sheet are enough to generate an abundance of suggestions and ideas. Right now, I’m going to pretend to be a consultant for your bakery. Let’s see what I can come up with.

Financial Analysis Example

Financial Analysis Example Observation 1: Enter the Account with Largest Expense Now, some of these suggestions may be worthwhile and some of them may not, but that is beside the point. The lesson here is, from just looking at a profit and loss and a balance sheet – two reports which fit on one piece of paper, you can derive such a wealth of information about your business. Not only can you ascertain exactly where your money is coming from and going to, you also have enough information to make a decent list of ideas and suggestions about areas of concern and improvement. Now just imagine what an effective consultant could come up with for a large corporate like Toyota or McDonald’s, armed with a few more pages of financial information. The key to good decision making is good information – that’s what accounting is all about!