An ad that aired during Super Bowl LIV for Fast and Furious 9 concealed a previously teased connection between John Cena’s Jakob and Vin Diesel’s Dom. Cena’s Jakob was introduced to audiences as Dom’s little brother in the first trailer for the film. The character is billed as a “master thief, assassin, high-performance driver,” and it doesn’t look like Dom is thrilled to see him.
Cena joins the Fast and Furious 9 cast alongside returning members of the extended Torretto family, like Michelle Rodriguez’s Letty. Universal kicked the marketing machine for the franchise’s newest installment into high gear with an official poster release and several character one-sheets. Dom’s brother’s mysterious return wasn’t even the first trailer’s biggest reveal. That honor went to the surprise appearance of Sung Kang’s Han Seoul-Oh, who was killed off way back in 2006’s Fast and the Furious: Tokyo Drift.
Curiously, the ad released during Super Bowl LIV doesn’t highlight Jakob’s connection to Dom at all. The TV spot was posted to YouTube shortly after airing and features quick cuts of Dom settled down on his family farm, followed by an impressive collection of death-defying stunts. The 30-second ad focuses more on the heart-stopping action that made the franchise famous than it does on setting up the film’s story. Take a look:
The ad is basically a condensed version of the full trailer. “If we do this, we lose everything,” Dom ominously warns as a dramatic version of Hallelujah kicks in on the soundtrack. There’s a brief shot of Han back behind the wheel of his car, where he belongs. The whole thing ends with Dom and Letty driving off a cliff with their car attached to a bridge by a wire. The high-octane ad is ideally suited for the testosterone-fueled Super Bowl fans, banking on the thrill of the action to hype up them up months before the film’s release.
Cena is a welcome addition to the cast of Fast and Furious 9, and his character’s relationship to Dom adds another thread to the complex web of familial ties in the Fast and Furious universe. Between the introduction of Cena’s Jakob and the promise of #JusticeForHan it looks like director Justin Lin returned to helm one of the franchise’s most exciting sequels. Hopefully, future trailers for the film will reveal more about the Toretto brothers, and shine a light on Han’s return from the dead. If not, then all will be revealed when Fast and Furious 9 races into theaters on May 22, 2020.
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Source: YouTube
- F9: The Fast Saga Release Date: 2021-06-25