Add to this picture the fact of Instagram’s shoppable photos feature, along with its new Branded Content partnerships, its vertical style feed and live streams features added in 2022 and it becomes apparent that the platform is going to dominate the social marketing landscape in the coming years. With all this attention on Instagram for business, though, comes a downside. Brands are going to have to work harder than ever to get noticed, let alone sustain engagement. What’s bad news for brands is good news for influencers, however. There are over 2 billion monthly active users on Instagram (500 million daily active users), and companies will have to increasingly funnel their message through influencers if they want to reach the right audience. The next few years will continue the gold rush for Instagram influencers as brands race to stake their claim on as many and as diverse a group of them as possible. With that rush comes the need for the right tools to locate and vet new talent while needing to manage multiple campaigns and the people involved. With this in mind, finding a decent influencer marketing platform becomes of paramount concern. Keep in mind, though, if you’re targeting Instagram as your platform of choice, simply searching for the “best” ones won’t do. Some platforms are better than others when it comes to finding the stars who shine brightest on Instagram. Here are the top Instagram Influencer Platforms you should check out:
Influencer Marketing Platforms for Instagram You Need to Try in 2023:
The platform customizes its pricing to your company. It focuses on factors such as your organization’s size, what your current influencer program looks like, and what you want to achieve. Its customer base doesn’t trend toward any size: small, medium, or large. Its target customer is a direct-to-customer eCommerce company, regardless of the vertical. Users consider Grin easy to use despite offering all the major features that a top-tier marketing management software should. Grin integrates with most major social media channels, including Instagram. However, it also integrates with eCommerce software like Shopify, WooCommerce, and Magento so that you can manage and ship products to your influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. You can also integrate it with email systems like Gmail and Outlook, so every message you send from Grin comes from your mail domain, not some weird one-off address that’s separate from your actual email. Grin includes some nifty search methods, such as pulling potential influencers from your database of registered eCommerce site users, as well as some social listening capabilities. However, you can still search the “old-fashioned” way, with Grin’s searchable database including influencers from Instagram, as well as YouTube and TikTok. It even automates the outreach process, where you start with a template, and Grin emails each person individually from your mail domain. All the emails look like a personal one-to-one message. Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube The platform also offers a “hands-free” version, the Community-Driven (automated) Plan, where brands describe their intended campaign and ideal influencer. Here, Creator.co suggests influencers from a smaller, vetted talent pool of around 80,000. In this case, Creator.co finds suitable influencers and checks on their willingness to participate in the campaign. The brand merely needs to choose whether to activate each recommended and willing influencer. Whether you’re working with the self-service plan or the automated one, the first thing you need to do is create and define your campaign. You will want to be as specific and detailed as possible. You can fully customize your campaigns, but Creator.co includes two prefabricated types: the ShoutOut campaign, essentially an exchange of free products for exposure, and Giveaways, where you work with influencers to drive followers to your profile by running contests for freebies. Campaign dashboards are very cleanly laid out, easy to navigate between pending opt-ins, campaign performance metrics, and the collection of content already posted. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports, Channels: Instagram, YouTube, TikTok Headquartered in Dallas, Texas, their platform can help brands of all sizes with influencer discovery to transaction, and everything in between. According to their LinkedIn page, their influencer marketing programs have helped over 5,000 global retailers to generate billions in annual sales. One of the features that deserve special mention and help to set them apart is their access to data. It has over 10 years’ proprietary sales insights and cross-channel performance data. Armed with this performance data on creators in the LTK network, brands can connect with the right target audience and generate sales and engagement more effectively. Most recently, they’ve launched its new self-serve solution, LTK Connect. The launch of this new solution will help even more brands, in particular DTC brands, to explore and leverage creator-guided commerce. In short, LTK Connect enables brands to create, manage, and grow their influencer marketing platforms directly across publishing platforms, which include their own shopping app — the single biggest creator shopping channel. With the help of their shopping app, you can amplify your campaign and reach over 8 million monthly shoppers. Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing, Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App Although the highlight of Upfluence’s offering is undoubtedly its search software, you can do much more than just hunt for influencers. Their software allows you to manage your preferred influencers into lists. It gives you full access to their personal contact details. You can even export their details in bulk and contact them at scale. The Upfluence database is mind-boggling. Its algorithm indexes over 500 million items of content, and analyses each piece for reach and engagement. This means that you can search for influencers using any imaginable keyword. You can drill down your searches to very long-tail terms. Upfluence originally grew out of two tools, Façade – the search engine, and Publishr – an influencer marketplace. The marketplace is now gone, but many of its management tools remain. This means that Upfluence offers a range of tools to ease the complications of finding and making contact with influencers as well as keeping track of the success of campaigns. Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Possibly in recognition of the high demands of its potential customers, the developers of CreatorIQ have produced a truly end-to-end product, with an interface that’s polished and efficient. The platform includes a polished version of virtually every feature and tool that its customers could demand of it. CreatorIQ uses tech to not only simplify the influencer marketing process but to solve some of the problems that have long plagued the industry as a whole. It sees through follower fraud, inflated reach metrics, and inauthentic/mercenary influencers, and shows the real picture. CreatorIQ’s AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit adding into the platform database. To date, they have indexed 15 million creator accounts into the system. They use AI to analyze all types of content in minute detail – even using image recognition technology for visual content. Because CreatorIQ requires influencers to opt-in, they have access to far more data than is available via public APIs. CreatorIQ assigns each influencer an “Integrity Quotient,” which is an indication of how genuine and authentic they are. Once a client short-lists potential influencers, they ask these influencers to register on a fully customizable portal, where they fill out tax and compliance forms, self-identify their interests, and set up their payment options. The portal acts like a private influencer marketplace and is the hub for communication between a brand and its influencers. Analytics and campaign reports sit on each brand’s portal. They are fully customizable. Everything is widget-based, so you can include or exclude items as you desire. Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Traackr offers the most comprehensive global influencer data set, enabling brands and agencies to make better-informed investments. Its team provides the knowledge and tools needed to run an efficient and profitable influencer campaign at scale. This involves discovering and vetting influencers, campaign management, program assessment, and benchmarking. With Traacker, clients get broad influencer coverage, rich program insights, wide use case coverage, great global scale, and strong enterprise experience. Traackr makes it easier for teams and locations to collaborate by streamlining influencer marketing workflows. It aids businesses in discovering high-performing advocates who can stimulate interest across multiple client segments. It also tracks and evaluates influencer performance as well as campaign and cross-campaign results. Traackr’s solutions fall into four categories: for brands, for agencies, for eCommerce, and CMOs. Its use cases include organic marketing, paid campaigns, affiliate programs, and social commerce. Its services also include coordination and visibility, governance and compliance, investment optimization, measurement standardization, and competitive intelligence. Traackr created the Brand Vitality Score (VIT). It is the first metric designed to analyze and measure a brand’s influencer content performance. It was developed to assess the topmost priorities: visibility (content reach), impact (engagement produced), and brand trust (content quality on brand image). VIT aims to supply a transparent and scalable technique for measuring the impact of influencer content. It is key in creating an influencer management strategy as a marketing pillar. Traackr has offices in New York, San Francisco, Boston, London, and Paris. The company was named “Best Influencer Marketing Management Platform” at the 2022 MarTech Breakthrough Awards. Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs Discovery with Influencity relies on Instagram data now. There are currently over 70 million Instagram accounts indexed within the platform. It includes an incredible amount of data on each of these accounts. Like many SaaS platforms, Influencity offers multiple levels of subscription that run the gamut of features. In addition to four fixed plans, customers can personalize their own plan by selecting features that suit them and creating a Custom Bundle. Running through your search filters, you’ll see an abundance of options, from basic demographics like gender, age, and location, through to psychographics like interests and brand affinities. There are over 100,000 ways to combine filters. You can also do a lookalike search. Once you can identify one perfect influencer, you can let the platform do the rest for you. You can also see in-depth data relating to your campaigns. Influencity gives you a clear picture of the kinds of audiences that your influencers reached and how well that audience received the posts your influencers made on your behalf. This helps future-proof your next wave of promotions. Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools, Channels: Instagram, YouTube, Tik Tok It provides tools for all stages of an influencer marketing campaign. These include Campaign Creation, Campaign Lifecycle Management, Digital Term Sheets, Product Tracking, Content Collaboration, Trackable Sales Links, Creator Performance Spreadsheet, Campaign Analytics, and Payments. This has to be one of the most comprehensive management toolsets available. Over the last year, AspireIQ has worked on improving its influencer discovery search engine and processes. Influencers can request to be included in AspireIQ’s database and are vetted before they are accepted. However, AspireIQ has created a more extensive database of influential people. They use an algorithm to add to the list of potential influencers they offer to their clients. They currently have 500,000 people in their system who they believe are authentic influencers in at least one niche. Clients can search for influencers using an extensive range of criteria. However, they also provide the “Quickmatch” feature as an alternative way to find influencers. This is similar to a “Tinder for Influencers.” If you navigate to the Quickmatch tab, it will present you with an influencer who meets your preferences. You can either show an interest in this person or opt to Skip and take a look at another influencer. When a campaign finishes, AspireIQ allows you to add high-performing content to a Favorites list, you can use for future reference. There are also tools that will enable you to repurpose campaign content into paid ads. Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs Tribe’s users, the influencers, use an iOS app to generate content for brands that they love—most often a simple mention. If you’ve got 50,000 followers and are about to post a picture from Times Square in NYC: hold off. Post that picture to Tribe instead, and see if Coca-Cola will pay you for having their logo in the background, with a mention. That’s the basic premise of Tribe. It’s not focused on long term campaigns or promotions, but one-off shout-outs that brands can use to gain some attention. Of course, billboards in the background is just an example, and not a good one if you’re an influencer looking to make cash. You’ll do better when a product is featured in the post and it comes across as organic occurrence. Right now, the app is focused on Australia, but as it picks up steam—especially with global brands—look for it to spread beyond the great Down Under. Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, Twitter, TikTok Klear’s comprehensive Instagram influencer tool ensures you hire influencers that align and promote your brand’s values. It incorporates comprehensive influencer insights for a complete understanding of an influencer’s impact. Klear divides the influencers in its database into 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. Klear is now an all-in-one influencer platform, although it still has a distinct strength in data analytics. They split their solutions into five components:
Find – Klear offers strong influencer discovery, matching brands with the most relevant creators for their audience. They claim their discovery capabilities are 2X more targeted than any other tool on the market. Advanced filters allow you to sift through profiles and focus on those who are relevant to your brand. Klear’s AI-powered FakeSpot technology detects fake followers or engagements generated by auto-bots Analyze – Klear includes in-depth tools to perform a complete influencer analysis. The Klear Influencer Score identifies users with the highest level of influence. Manage – manage your campaign and keep the whole team synchronized with an integrated CRM Connect – contains a smart and easy collaboration hub Measure – Klear campaign reports are data-driven and use industry-leading metrics to quantify campaign performance.
Klear even automatically tracks Instagram Stories and aggregates all Stories into your campaign report. Channels: Facebook, Instagram, Twitter, YouTube, Blogs Julius has over 50,000 influencers in its database. It does not just rely on an algorithm but uses humans to research the credibility of each potential influencer. It has an opt-in database, which means that everybody you find has expressed an interest in participating in influencers marketing. Much of the influencers are represented by talent agencies who have partnered with Julius. Julius features a clean interface that is easy to use and understand. Despite its apparent simplicity, Julius has an in-depth search engine, and you can refine your search criteria in many ways. There are more than 50 data points you can use to modify your search criteria. You can compare up to five influencers at a time to help you determine which is the best fit for your target market. Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat They describe NEXT as being an end-to-end tool amplifying your influencer marketing agency capabilities. NEXT is a scaled-up influencer platform designed to be a game-changer for agencies and companies running marketing campaigns. It places real emphasis on streamlining the administrative work required for running influencer campaigns. Post for Rent’s team noticed how with Covid disrupting the way we work, communicate and manage, administrative work has turned into more of a nightmare than it used to be. So they designed NEXT to simplify this process. NEXT is a campaign and content management tool that provides your team with seamless communication, allowing processes to run continuously without missing any steps. In addition, you can run multiple campaigns for multiple clients under one account. Thanks to NEXT’s integration with Google Workspace, your contracts, invoices, and all other documents appear in your G-suite. Another practical NEXT integration is with DocuSign. This means you can easily set up contracts within NEXT, sign them, and keep them in one place. The platform comes with ready-to-use, easily customizable contracts, automated company signatures, and much more. All documents in NEXT are easily searchable, making it easy to find documents when you need them. NEXT helps you keep track of much data relevant to your campaigns. This includes data about all your team members’ current and past campaigns, for example, the number of influencers each team member has worked with, the number of successful campaigns they’ve delivered, the revenue these campaigns generated, and more. Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat impact.com offers Partnership Automation, which enables companies to grow any form of partnership. Its Partnership Cloud streamlines the entire partnership lifecycle, covering discovery, acquisition, training, retention, and optimization. The platform’s sophisticated, feature-rich ecosystem assists brands, publishers, and agencies in creating genuine, long-term, and meaningful connections with publishers and users. By providing insights across the entire customer experience, impact.com accumulates, analyzes, and optimizes the overall value of partnerships with transparency and efficiency. Influencer marketing is one of impact.com’s most sought-after services for brands and publishers. By automating, streamlining, and tailoring influencer marketing campaigns, the team helps its clients cultivate authentic brand trust through partnerships with influencers. Through the platform’s end-to-end influencer marketing services, you will learn how to improve your revenue by creating engaging relations. You will be able to oversee your Instagram influencer campaigns throughout their entire life cycle, from identifying, hiring, and engaging the right creators to tracking their work and rewarding them based on their outputs. You can also find the right influencer faster with impact.com’s global opt-in network, which lets you find qualified creators who want to join your campaign. impact.com provides a centralized place for your creator contacts. With a purpose-built influencer engagement management system, you can effectively develop and harness creator partnerships. Additionally, the platform enables you to launch campaigns quicker with expedited creator setup and track key success metrics. Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, By not primarily focusing on pure demographic data, StoryClash has developed its own effective approach in transforming good influencer marketing into an exceptional one. The platform’s ability to carry out well-performing campaigns that translate to more sales can be attributed to working with genuine creators who click with a brand’s audience. Part of its content-based influencer discovery strategy is providing insights into brand collaborations with the help of an AI-powered recommendation engine. As a client, StoryClash will make it easier for you to discover the kind of content that is popular at the moment. The platform makes it convenient for you to regularly monitor how your organization is ranked and get insights on how to score more interactions and video views. StoryClash is also a big help when it comes to research and benchmarking, which is surely an added value for pitching or onboarding clients. With the platform, you have an entry point in monitoring your content and discovering content continuously, which is essential for increasing the output and performance of your content consistently. Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research, Channels: Instagram, Tiktok, Youtube, Facebook & Twitter You can use CrewFire to launch Instagram campaigns to help you drive engagement among your audience. It’s a unique platform, as it works much like a social media app—think a Facebook group but for influencers. With CrewFire, ambassadors can access different content from a centralized page and can be easily mobilized to like, comment, and share a brand’s content with their followers as quickly as possible. In this way, you can increase engagement, such as shares, views, comments, and likes, for your brand on Instagram. It’s a fantastic tool for influencers and brands because both can quickly increase engagement and interaction for every piece of published content. CrewFire understands that customer loyalty has the biggest impact on long-term conversion and retention. The platform helps you work directly with influencers to track all communication, product promotions, content, and results. Discussing and executing campaigns as well as transacting with influencers are easily accomplished within a single platform. Their starter plan allows you to have a robust roster of up to 500 ambassadors with an unlimited number of customized activities (e.g., rewards). CrewFire has helped brands of every size manage and scale their campaigns. Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, White Label Reporting, Payment Processing, Influencer Content Amplification, Ecommerce Tools, Channels: Facebook, Instagram, Twitter This is not a self-service company by any means, though, so if you’re looking to just find your talent and then execute on campaigns, Open Influence won’t be a good fit. On the other hand, if you want a company that’s going to manage your marketing with a human touch, with a core of technology that both defines and reports on the campaigns, Open Influence has plenty going for it. They describe themselves as a “mobile-first influencer company,” and as such place greater emphasis on mobile-only platforms like Instagram and Snapchat. Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs The platform combines a traditional influencer marketing platform with customer and employee advocacy. You can search through its influencer search engine, filtering down to find people who fit into your vertical, match your style, and have the correct number of followers and engagement stats. You can search for Instagram influencers, along with those on Facebook, YouTube, Pinterest, Twitter, and blogs. However, Mavrck offers much more. It can find you those influencers, most often micro-influencers, you already have as customers. And these people will always be easier to activate as influencers than strangers who may never have heard of your brand. Activation can even happen at checkout when you potentially reach thousands of consumers, many of whom are likely to have a sizable social following. Mavrck has 20 predefined “digital activities” in which your influencers can participate – you just have to define which are relevant to your business. It may be as simple as sharing a coupon on your behalf, or perhaps slightly more demanding, like making an Instagram post showing them using one of your products. You can, in turn, set incentives your influencers/advocates can earn for each digital activity. All the content your influencers create and share on your behalf is designed to get people back to your site to register or buy something. At that point, they can sign on, too, and become your next group of influencers. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs Although they don’t support sponsorships directly on Instagram, their sponsorship intelligence tool tracks brand sponsorship in newsletters, as well as YouTube and Podcasts, and many Instagrammers share images and other content with newsletters (and indeed video highlights from their YouTube channels.) The site consistently calls its influencers “thought leaders.” However, thought leaders are not just influential people. They can also be publications or other entities that behave like a thought leader. You can search for content with any combination of things like keywords, categories, publish date, brands, and influencers, to name a few. You can filter your search down to only “likely sponsored” posts, and the platform shows very clearly why a particular piece of content ended up in that list. Thoughtleaders provides data on any brands it finds sponsoring content. This includes data on their social presence and how many influencers they’ve worked with. If you’re the brand in question, you’ll get a fresh view of your marketing. If you’re a competitor, you can see what you’re up against. If you’re an influencer, you can find information you can leverage for future collaborations. Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research, Channels: YouTube, Podcasts, Newsletters, Blogs Cohley connects brands with professionals, photographers, and videographers, both those talented but only starting to gain attention and those who people consider full-on influencers. In all cases, content is the key to success. Brands retain licensed rights to content, and they can use and re-use their greatest hits across all their marketing channels, refining their use along the way to be more and more effective. Cohley doesn’t make its pricing public as they assess each potential customer’s needs, devising a customized solution to help them achieve specific goals. Their team helps orient you on the platform and onboards you into your first campaign. You can look for up-and-coming influencers to create authentic User Generated Content, ideal for social campaigns or visual assets you can use for websites. You collect this content in a content library, organized like a familiar file manager, with each campaign’s content in its own folder. Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Influencer Content Amplification, Channels: Facebook, Instagram, TikTok, Websites, and more (see below) The platform uses an algorithm that analyzes public profiles by specifically looking at performance stats, text, images, videos, and followers. Armed with this info, you get to know the actual person behind the account and their followers. Thanks to this tech, not only is the influencer marketing process simplified but brands get a real picture of the influencer. It also helps them to identify which followers might be real but aren’t active to get a more accurate understanding of an influencer’s potential reach. While Humanz is still very new to the scene, it has already been described by influencers, agencies, and marketers as the most comprehensive and user-centered influencer marketing platform. Where other platforms are more appealing to brands than influencers, Humanz has created a platform that’s equally appealing to both parties. The interface is dynamic and can deliver well-researched results quickly. Every feature is well thought out to deliver all the standard information, but in context. In short, they’ve set new standards with regards to features as well as user experience. All in all, it’s best for medium to large brands as well as agencies. Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports, NeoReach finds its influencers by using a sophisticated algorithm that mines the social web for relevant data. As a result, influencers do not sign up for the service. But anybody who is a genuinely influential will most likely find they have been included in the 3 million people in NeoReach’s database. One of NeoReach’s main focuses is on providing an extensive array of data. You can search for posts relating to a selected keyword, and NeoReach will find you the influencers who often have online conversations about that keyword. You can refine your research on a wide range of factors, including demographic and psychographic features. NeoReach uses AI to determine what will be the best results for you. It learns from your searches, so the more you use the platform, the better you will find its suggestions. Once you have found suitable influencers, you can use NeoReach’s campaign management tools to assist you to manage your campaigns. NeoReach has developed their own method of calculating your ROI. They call it Influencer Media Value (IMV), and it aims to show the real value of your influencer marketing campaigns. Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat Schmidt and Shoushtarian initially saw Dovetale as an all-in-one answer for influencer marketing, but they have since de-emphasized campaign management. You will find that you have limited campaign management options within Dovetale once you have got your campaign underway. Dovetale encourages you to start your campaigns by researching your own audience. It provides detailed data for your social accounts, Instagram in particular. You can monitor follower growth, engagement, gender, locations, and age. You can make a similar analysis of your competitors’ social accounts. This research can help you formulate your influencer marketing strategy. Dovedale also includes The Monitor, a social listening feature, which helps you identify influencers who identify with your (and your competitors’) posts. The platform has a real strength with analytics. In addition, you can connect to Domo which give even further opportunities for data analysis. You can do two levels of influencer search. A standard search allows you to search the Dovedale database for suitable influencers. If you make an Advanced Search, though, you can search for influencers outside Dovedale. It even includes an image recognition feature. You can search images both by content and by aesthetic – making it easier to find influencers who match your style. Channels: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok Brandbassador helps you expand your audience by assigning missions to enthusiastic ambassadors. Monitoring individual collaborations is effortless because all the updates, communications, and metrics are viewable within the platform. Their UX is a dream because of its streamlined and convenient design. You can view influencer profiles, which contain a high-level summary of all the data you need, such as location, follower count, aesthetics, and more. Segmenting influencers into one or more groups is also possible. The platform makes it easy to accomplish product seeding, payments, and others. You’re getting rid of bottlenecks when it comes to influencer marketing, which is what small startups need to elevate their branding engagement. Most importantly, you are finding influencers that are the best fit for your brand. From the intuitive dashboard and comprehensive access to micro-influencers all the way to the analytics, Brandbassador is one of the most reliable platforms. Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing, Unlike many of the other platforms profiled here, Scrunch uses a freemium pricing policy. You can manage small campaigns on its free plan, although most users will prefer the Pro ($99 / month) or Power ($299/month) price levels with more options and fewer limitations. Even the higher level plans are cheaper than some of the opposition’s lowest prices. This makes Scrunch ideal for small businesses. Yet, possibly due to the alliance with News Corp, the platform is also popular with well-known brands and big-name clients, such as Mini and Vogue. Scrunch has a database of 20 million influencers, so you are likely to find influencers, no matter what niche you operate in. With such an extensive database, you may have to look closely at your results to find the best influencers for you. Scrunch has useful campaign management tools. They have integrated the discovery tool into the Discovery section, making it easier to shortlist potential influencers. You can take notes on influencers and add them to their profiles. The reporting tools depend on your subscription level, but are sophisticated. A Power level subscription or above gives access to tools robust enough to impress even the most significant clients. Channels: Facebook, Instagram, Twitter, YouTube, Blogs Takumi has developed an impressive customer base, with companies like Sony Music, Hilton, Procter & Gamble, and the BBC amongst their clients. Takumi has built a database of thousands of vetted influencers who have opted into the platform. It uses human vetting to ensure that everyone in their database is a genuine influencer and undertakes real engagement. They also make sure that each influencer meets a minimum quality score for the content he posts. Takumi only wants to work with creators with style and vision. They also check that potential influencers are unlikely to embarrass any firm they work with. For instance, one of Takumi’s selection criteria is that an influencer isn’t “ethically challenged.” A brand begins a campaign by defining it – deciding on its objective, timeline, budget, and other vital details. Takumi uses its algorithm to recommend the best influencers for the job. Influencers are notified of new campaigns and can indicate whether they are interested in being involved. Suitable influencers then create appropriate content for the campaign. They are only paid if their content meets the guidelines. The content goes live according to a campaign’s timeline. Channels: Instagram Tapinfluence can now claim an impressive roster of clients, including Whole Foods, Seiko, Canon, Volvo, and Target. They do target their product more at larger businesses with sizeable marketing budgets. Tapinfluence includes all four of the main features of an influencer platform: influencer search, influencer outreach, analytics and campaign management. Its most celebrated area of strength is its set of campaign management tools. They are amongst the most comprehensive tools of ay influencer marketing platform. Tapinfluence allows firms to scale their influencer marketing with ease. No matter how many influencers you choose to work alongside, Tapinfluence will help make the process manageable. Tapinfluence offers an additional service, TapFire. This assists you to amplify content to reach audiences with a minimal amount of work. Channels: Facebook, Twitter, Instagram, Youtube, Pinterest, Blogs They use a combined human/hybrid approach for influencer identification. They use a proprietary algorithm to scrape relevant details from 200 billion social posts per year which they then index into their database. However, they use a human team to scrutinize these results, ensuring that users only see relevant results. Onalytica has curated lists of influencers for popular categories, such as Fashion, Food, and Lifestyle. Everyone on these lists has been vetted (by a human) to ensure they are a good fit for the list. Searchers can also search for influencers by platform, demographics, or content. You can upload your content to Onalytica, and their software will do its best to find influencers who have written material in a similar voice to your own. Onalytica provides you with a vast amount of data relating to potential influencers, including a wide range of charts and graphs. Channels: Facebook, Twitter, Instagram, LinkedIn, WordPress, Blogs Another selling point for brands and influencers is the free access they get to the platform. There are no fees for creators to sign up; likewise for brands looking to skip the agency’s help and work on their own. Brands post campaign briefs and describe their ideal target audience. From there they can search for influencers, or—just as likely—influencers will find them. Rates are negotiated, terms are set, content is created, campaigns are executed, and everyone wins. Including Hypetap, which takes a 10% cut of the deal. There’s also a DRM component, where digital rights for any content are assigned at the execution of a campaign. This is especially important for Instagram content, as a stunning photo can have a much longer shelf life than a written piece. Like Hypetap, there’s no fee to join, and the platform serves a meeting ground for potential collaborators. BrandConnect (Formerly Famebit) is more open in who they let on to the platform—be prepared to search through a much larger pool than Hypetap is offering—but they’ve put such tremendous effort in styling their own brand to attract the right talent, it’s not surprising they’ve got a happy roster of companies using their services. There’s something to be said about a company that’s clever enough to effectively market their own marketing platform, which makes BrandConnect (Formerly Famebit) definitely worth a look. Channels: Facebook, Tumblr, Twitter, YouTube It, has a very useful Chrome extension, the Kolsquare Analytics Sidebar, that lets you access all the stats of potential influencers and their audiences. Included in the stats are automatically calculated engagement rates, socio-demographic data, and credibility scores. The credibility score, in particular, can be useful for working with Instagram influencers. In addition to influencer identification, it also offers a number of tools and features to help with campaign management and performance measurement. Plus, if you’re part of a bigger team, it makes it easy to share the same info with other collaborators on your team.
Grin #paid Klear Influencer Marketing Hub Creator.co Tribe Dynamics Aspire Upfluence
Define what success means to you Find relevant influencers and micro influencers in your niche Send your pitch to influencers Design a campaign with your influencer Track the campaign and optimize it
Grin Upfluence Klear Traackr TapInfluence YouTube Brand Connect
Instagram YouTube Snapchat TikTok Pinterest Twitter LinkedIn
